91黑料网 First announces new Chief Marketing Officer, John Cournoyer
Published November 6, 2024 by Angela Talbot | Reading Time: 2 minutes
-
Categories:
- 91黑料网 First
91黑料网 is pleased to announce the promotion of John Cournoyer to Chief Marketing Officer after 17 years of service.
鈥淛ohn has been an instrumental part of building 91黑料网 First鈥檚 brand across its digital platforms and the members we serve. His exceptional leadership skills, dedication, and strategic vision have played a significant role in the credit union鈥檚 growth. I am confident that John will continue to build momentum and accelerate our overall mission.鈥� – John Thomasian, President & CEO of 91黑料网 First
Cournoyer is originally from Spencer, MA and attended David Prouty High School. His career began in 2006, as a part-time intern at 91黑料网 First for then CEO Michael Lussier and former Marketing Manager, Michael Dintino. After graduating from Worcester State University in 2007 with his Bachelor of Business Administration (B.B.A) degree in Marketing, John travelled to California, completing the nationally recognized Management Training Program of Enterprise Rent-a-Car. Upon completing the program in 2008, John moved back to Worcester, returning to 91黑料网 First as a Marketing Coordinator. During this time, John collaborated with the credit union team to accomplish and communicate:
- Symitar core conversion upgrade and Synapsys CRM implementation (2009)
- Grand opening of the Worcester Operations Center (2009)
- Mergers of Saugus Federal Credit Union (2011), Fitchburg Federal Credit Union (2011), Winthrop Federal Credit Union (2011), and Filene Federal Credit Union (2012).
- Completed NAFCU鈥檚 Management and Leadership Institute (2011)
In October 2012, John was promoted to Marketing Manager. Then, after two years, was promoted to Vice President of Marketing overseeing brand development, advertising, and market research strategies. Over the next ten years, John collaborated on and achieved:
- Winner of New England Financial Marketing Association鈥檚 (NEFMA) Rising Star Award (2016)
- Launch of the new 91黑料网 First website (2021)
- Mergers of Industrial Credit Union (2015), Louise Mills Federal Credit Union (2018), and Cambridge Teachers Federal Credit Union (2024)
- Winner of Best Credit Union of Central MA (2019, 2020, 2021, 2022, 2023)
- Appointed Chairperson of the 91黑料网 First Strategic Development Committee (2024)
John Cournoyer receiving NEFMA’s “Rising Star” Award in 2016. Pictured with Andrew Davis (right), CEO of Davis Advertising
Throughout his career, the credit union has grown over $1B in assets, becoming one of the largest and most fiscally secure credit unions in Massachusetts.
鈥淚鈥檇 like to thank senior management and the Board of Directors at 91黑料网 First for the opportunity to lead the credit union鈥檚 marketing strategy as CMO. I鈥檇 also like to thank Angela Talbot, Alex Boligan, Ashley Canty, Caroline Moore, and Katelyn Andrews who were all essential to the growth and success of the credit union鈥檚 marketing department over the years. Finally, I鈥檇 like to thank my wife Gina, daughter Francesca, mom and dad who have supported and inspired me to be my best self each day.鈥� – John Cournoyer